If the quality of your content matters,
AI alone won't cut it.
Let's take a look at the numbers
82.1%
of Americans say they can spot AI-generated content at least some of the time (rising to 88.4% among younger audiences) (Source)
40.4%
of respondents said they would "think less highly of a brand" if they knew the brand was using AI to create its content.(Source)
20 %
of consumers say they trust AI technology itself, and just 21% trust the promises made by AI companies. Even when content quality is high, AI-generated work faces a "trust penalty" where it feels "off" or impersonal to the audience. (source)
AI content is obvious... unless it's done right.
What is a Brand Voice Agent?
A Brand Voice Agent is an agentic writing assistant that writes, checks, and writes again.
Trained on your existing body of work, it identifies writing patterns, sentence structures, language, and tone of voice that are specific to your style. Everything that makes your work your own. Think of it as a version of Claude or ChatGPT that has studied everything you've written and knows exactly how you communicate. Once it's built, your AI drafts read like you.
-> Eliminate the AI Echo
No more filler phrases, hollow superlatives, or the cadence that instantly screams AI content. Your agent knows what you don't say as much as what you do.
-> Your Structure, Every Time
Newsletters, articles, reports, social posts. Your agent follows your exact format and structure, so you're not rebuilding from scratch on every piece.
-> First Drafts You Can Actually Use
Move from blank page to 80% done without the editing marathon. You review and refine; you don't rewrite.
-> Once your Agent is built, it lives wherever you already work.
The Agent Skills format (the open standard your Skill is built on) is supported across Claude, Claude Code, Claude Cowork, Cursor, OpenAI Codex, Gemini CLI (not the Gemini Web app), Windsurf, and GitHub Copilot. If you already have a preferred AI tool, the Skill comes to you rather than asking you to change how you work.
Use my brand voice to write a . . .
How it works
This isn't a form you fill in and a file you receive. Here's exactly what the process looks like from first conversation to finished agent.
1. Discovery call
Free, no commitment. We talk through your content, your workflow, and what you're trying to produce. If it's a good fit, we agree on scope and get started.
2. Voice audit
I work through a body of your existing writing (articles, newsletters, reports, whatever you produce most) and map the patterns that make it yours. Sentence length, structural habits, signature phrases, the things you never say. You don't need to prepare anything; this is my process, not yours.
3. Build and review
I build the Skill and run it against real briefs. You receive drafts to review yourself to ensure that you're happy with the style. You have a one-week revision window from first delivery.
4. Handoff
You receive the finished Skill, a style guide documenting exactly what's been built and why, and a walkthrough so you're fully set up from day one. Async support is available for the first two weeks if anything needs adjusting as you start using it in practice.
From first call to finished agent in around two weeks.
The Agent I use myself.
Every Week.
My newsletter, The Clique, is drafted using this Agent every week.
My brand voice agent is trained on a large volume of my (human-written) articles, research, and notes. It captures my language preferences, sentence structures, and phrases I frequently fall back on.
By having the agent produce a first draft for me, it frees me up more time to spend on research, learning, spotting patterns, and writing up my thoughts. This is then all fed into the agent to turn into a draft.
There's no AI tool out there that can fully capture the nuance and perspective of a human writer. Any tool that claims otherwise is overselling it. This draft is 80% of the way towards the finished product. All it needs is some light editing, tweaking, and polishing.
