Context engineering is the next big thing If you have been following the AI space recently, you may have come across the term context engineering . Coined by Shopify CEO Tobi Lütke and quickly endorsed by Andrej Karpathy, the argument is that "prompt engineering" undersells what is actually going on when you get consistently good results from an AI model. "The art of providing all the context for the task to be plausibly solvable by the LLM."  - Tobi Lütke, Shopify CEO Clever